You’re About to Be a Content Creation Machine!
Content creation is an art, and a good strategy goes a long way when it comes to creating engaging social media content.
Quality content will attract the right audience, grow your following, and keep them coming back for more!
Of course, you will be posting promotions, sales, and calls to action, but you’ve got to keep your followers engaged
enough that they will be happy to buy from you and support you.
Sidenote: If you need more confidence in your writing, check out my post on common writing mistakes to avoid.
Let’s talk about what your audience wants and how you can deliver.
Audiences Want to Be Included and Valued
Your social media accounts should engage your following in a way that makes them feel special!
Here are several ways to achieve this.
- Share exclusive information.
- Provide valuable freebies.
- Acknowledge them directly for being so awesome.
- Respond to comments and ask them questions.
- Offer motivational and inspirational advice that is valuable to your audience.
- Let them get to know you by doing a Q&A session.
Audiences Want to Be Entertained
Make their day a little brighter by having some old-fashioned fun! Keep it fresh by including fun and engaging content.
Here are some ideas.
- Share memes related to your niche.
- Create an easy challenge for them to participate in.
- Share a trendy joke.
- Host a giveaway or contest your followers will enjoy.
- Poll your following on something related to their life.
- Post relatable content with inside jokes only they will get.
Audiences Want to Be Educated
Everyone wants to be informed! Keep your followers in the know by sharing relevant, informative content.
Here are some ways to do just that.
- Let them in on industry secrets.
- Share current events related to your business.
- Post related articles.
- Repost content from fellow industry leaders.
- Identify a pain point and offer a solution.
- Tell a story about a mistake you made and what you learned from it.
Quality Content Attracts Quality Followers!
Always Post With Integrity
Perhaps most importantly, your followers want to know that you are relatable, approachable, and honest.
Your content should appear confident and give a good impression.
Most audiences don’t expect perfection, but they do want to know that they can trust the information you are sharing.
Always post with integrity because once you lose their trust, it’s challenging to repair your reputation.
Of course, everyone will make small mistakes along the way, and when you do, be sure to acknowledge and correct them promptly!
If you handle it gracefully, your audience will embrace you even more.
Now that you are equipped with an array of quality content ideas, it’s time to get to work!
Apply these ideas to your business/niche and watch your fanbase grow.
Remember, practice makes perfect, especially when it comes to content creation. Happy posting!
Ashley Marie Comeaux
Simple Million Media